What is Hustle?
What is hustle? I don't know how to define it, but I know what it is when I see it. Sound familiar?
By Tim Moore 4x Entrepreneur and Partner
What is hustle? I don't know how to define it, but I know what it is when I see it. Sound familiar?
As someone who is addicted...actually scratch that ADDICTED to start ups and business in general; I can tell you that hustle is everything. A client and I had a joke that we only work half days; as in 12 hours a day. That joke was true for a while then I grew past that, which led me to redefine hustle.
What is hustle? I'll break it down as simply. Hustle is when everything you do contributes to your end goal. Pretty basic right? Hustle isn't about being "busy". Hustle is about being busy doing the right things. Now I know what your going to ask; "What are the right things?" The right things are any task that gets you closer to your goal. Here's an example: Hypothetically, your goal is to be a luxury real estate agent. Hustling would entail, one the basics of understanding real estate and becoming licensed. Then it would require you to dig deeper than your average house peddler...understand the markets you want to serve, your buyer...the buyer persona for your intended market. Understanding who they buy from, making connections with vendors, builders and contractors. READING...reading everything that has to do with luxury real estate. Downtime? There is no downtime. Downtime should be strategizing your next move in the luxury real estate market. Social life? Your social life is being where your high value contacts are (or will be)...meeting their connections and making your own introductions. Get the picture?
Hustling has a sense of urgency. Never forget that.
When you're hustling, you can be patient and still know that things aren't happening fast enough. The truth is, they never do even when you're 100% focused. Some people will take an inordinate amount of time to accomplish something but maintain that they were hustling. I'm calling bullshit. They were comfortable being distracted by other things and resolved that the process would just take longer because of this. That's fine...as long as you still reach your goal AND admit you weren't hustling. The hustle requires a laser like focus on accomplishing the relevant tasks contributing to your goal. Love it or hate it, everything else needs to be secondary. (ProTip: Give your friends and loved ones a heads up and if they aren't on-board...get the hard conversations out of the way first)
Hustle is an all day thing. 24 hours a day 365 days a year you are working towards your goal. The best part? Is when you love something this much, it doesn't seem like work. It's really a lifestyle. You will no longer measure time in hours, days, weeks, years; you measure it like this - have I achieved my goal? That's it. All other time fades away.
So are you busy or hustling?